We provide Art Direction for this company specifically related to digital content and concept generation.
For Vision Source we leveraged the relationship building power of LinkedIn and Instagram. On LinkedIn, we created a target demographic and connected with them to build a strong presence. For Instagram, our goal was to create, grow and engage with an audience. To do this we took a hands-on approach bringing in photographers to take in-store photographs allowing us to create completely original content from scratch that would be more appealing and enticing to viewers gaining their attention while keeping the message informative and relevant to the great work the team at Vision Source are doing.